When Fashion Meets the Mountain

Category:

ARTICLE

November 11, 2023

AI Can Generate a Winter Scene. I Carried My Camera Up a Ski Lift.
AI Can Generate a Winter Scene. I Carried My Camera Up a Ski Lift.

When bridal designer Laura Riera told me she dreamed of photographing her new collection in the snow, I thought she meant a charming snowy field. Nope. She meant the top of a ski slope.

So picture this: a whole crew — makeup artists, hairstylists, a stylist, models in bridal gowns, Laura herself, my assistant, and me — all piling into a mountain train, then clambering onto a ski lift with bags of gear. (Yes, several wedding dresses and a ski lift are as surreal a combo as you’re imagining.)

Once we reached the top, the real adventure began. The snow was knee-deep, the wind was sharp, and the cold made fingers nearly freeze around the camera. But when the models stepped out in Laura’s stunning gowns, framed by endless white mountains, it was pure magic.

Here’s what it taught me:

  • Logistics Can Be Half the Story


    Moving a fashion shoot into the mountains isn’t just about photography — it’s about managing chaos. From making sure the makeup survived the cold to coordinating every piece of gear, adaptability turned into our biggest strength.



  • Teamwork Creates Miracles


    Watching everyone work together — hairstylists shielding curls from the wind, Laura adjusting veils in the snow, assistants carrying reflectors like shields — reminded me that great images are always a team victory.



  • Beauty Requires Boldness


    It would have been easier to shoot in a warm studio. But easy rarely creates unforgettable. By daring to go higher (literally), Laura’s gowns came alive against a backdrop no AI or Photoshop could replicate: the raw, breathtaking beauty of nature.

  • The Power of Saying Yes


    Standing on that mountaintop, cold to the bone but exhilarated, I realized something: often the craziest ideas deliver the most iconic results. And saying yes to the challenge is where the real artistry begins.

The final images? Dresses glowing in the snow like they were woven from winter itself. It was tough, cold, and absolutely unforgettable.

Because real photography isn’t just about pressing the shutter. It’s about climbing mountains — sometimes literally — to capture a vision and make it real.